The best-selling investing “bible” offers new insights, information, and perspectives.
*The Little Book of Common Sense Investing* is a classic guide for those looking to navigate the market wisely. Legendary mutual fund pioneer John C. Bogle shares his key to maximizing returns: low-cost index funds. Bogle outlines the simplest and most effective long-term investment strategy: buy and hold a mutual fund that tracks a broad stock market index, such as the S&P 500, at minimal cost.
Since the first edition of *The Little Book of Common Sense Investing* was published in April 2007, the stock market has seen ups and downs, yet Bogle’s investment principles have stood the test of time, serving investors well. This tenth-anniversary edition offers updated data and fresh information, while maintaining the same long-term perspective as the original.
Bogle has also added two new chapters to further assist investors, focusing on asset allocation and retirement investing.
A portfolio based on index funds is the only approach that effectively guarantees a fair share of market returns. This strategy has even been endorsed by Warren Buffett, who praised Bogle, saying: “If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. Today, he has the satisfaction of knowing that he helped millions of investors achieve far better returns on their savings than they otherwise would have earned. He is a hero to them and to me.”
Bogle shows readers how to make index investing work for them, helping achieve financial goals with support from some of the world’s top financial minds: Warren Buffett, Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, Cliff Asness of AQR, and many more.
This new edition of *The Little Book of Common Sense Investing* offers the same dependable strategy as the original for building a strong financial future.
– Build a diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
– Avoid fads and marketing hype, and focus on strategies that work in the real world.
– Understand that stock returns come from three sources—dividend yield, earnings growth, and market valuation change—enabling rational expectations for future stock returns.
– Realize that in the long term, business fundamentals outweigh market expectations.
– Learn to harness the power of compounding returns while avoiding compounding costs.
While index investing allows you to let the market work for you, too many investors fall into the trap of over-trading, turning a winning strategy into a losing one. *The Little Book of Common Sense Investing* is a reliable guide for securing your financial future.
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