Start with Why: How Great Leaders Inspire Everyone to Take Action
Author(s): Sinek, Simon
Publisher: Penguin Books Ltd, Year: 2011
The inspirational bestseller that sparked a movement and encouraged us to discover our “why.”
Discover the book that is captivating millions on TikTok and inspired one of the most popular TED Talks of all time, with over 56 million views and counting. More than a decade ago, Simon Sinek ignited a movement that encouraged millions to seek purpose in their work by asking what the “why” of their organization is. Since then, his ideas have impacted countless lives and remain as relevant as ever.
*Start with Why* poses and answers critical questions: Why are some individuals and organizations more innovative, influential, and profitable than others? What leads to greater loyalty from customers and employees? Even among the successful, why do so few manage to replicate their achievements consistently?
Figures like Martin Luther King Jr., Steve Jobs, and the Wright Brothers may have had little in common, but they all started with why. They understood that people won’t fully engage with a product, service, movement, or idea until they grasp the underlying purpose.
*Start with Why* reveals that the most influential leaders in the world think, act, and communicate differently from everyone else. Sinek introduces the concept of The Golden Circle, a framework that helps organizations build, movements lead, and people inspire. And it all begins with why.
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