Author(s): Robert B. Cialdini, PhD
Publisher: HarperCollins, Year: 2021
The foundational and immensely popular resource on influence and persuasion—a renowned international bestseller with over 5 million copies sold—is now revised to include new research, fresh insights, updated examples, and online applications.
In this new edition, Robert Cialdini—New York Times bestselling author of *Pre-Suasion* and a leading expert in influence and persuasion—explains the psychology behind why people say yes and how to apply these insights ethically in both business and everyday situations. Through engaging stories and relatable examples, Cialdini makes this vital subject surprisingly accessible. With his guidance, you don’t need to be a scientist to understand how to leverage this knowledge.
You’ll discover Cialdini’s Universal Principles of Influence, including new research and applications to enhance your persuasion skills. Importantly, you’ll also learn how to defend against unethical attempts at influence. You might think you’re familiar with these principles, but without grasping their nuances, you risk relinquishing their power to others.
Cialdini’s Principles of Persuasion include:
– Reciprocation
– Commitment and Consistency
– Social Proof
– Liking
– Authority
– Scarcity
– Unity (the newest principle introduced in this edition)
Understanding and applying these principles ethically is both straightforward and free of cost. Drawing on Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on behavior change—*Influence* serves as a comprehensive guide to using these principles effectively to guide others toward your perspective.
Reviews
There are no reviews yet.