How to Make Offers So Good People Feel Stupid Saying No

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No pdf, epub, ebook

As a young entrepreneur in my 20s, I earned more in a year than the CEOs of major companies like McDonald’s, IKEA, Ford, Motorola, and Yahoo—thanks to the $100M Offers method. This approach has proven its value and can do the same for you. But it wasn’t always like this. Just a few years back, my business was struggling so badly I couldn’t even give my services away for free. Every month, I’d check my bank account, hoping for improvement—but there was none. Something had to change.

Fast forward 48 months, and we went from losing money to making $36 for every $1 spent, bringing in over $120 million across four industries: service, ecommerce, software, and brick-and-mortar. And here’s the kicker: we didn’t rely on fancy funnels, big ad budgets, or exclusive markets. In fact, we didn’t even start sending emails until we had crossed $50 million in sales. Our success hinged on one thing—we created offers so irresistible that saying no felt foolish.

Here’s what this book will teach you to do:

– Price your products or services higher than you ever thought possible, without losing customers
– Identify lucrative niche markets with the “tiny market, big money” process
– Use the “unfair” pricing formula that lets you multiply prices and increase customer demand
– Flip the value equation so price comparisons disappear
– Leverage price to outspend competitors and attract top talent
– Make your product so valuable that customers find ways to afford it
– Use the unbeatable value equation to deliver exceptional worth
– Reduce delivery costs while increasing customer satisfaction with the delivery cube strategy
– Apply the trim and stack hack for profit maximization—a technique that generated $17M in profit on $28M in revenue
– Instill everyday urgency and ethical time pressure to motivate immediate purchases
– Create irresistible bonuses that melt away hesitation
– Use “god-mode” guarantees that make customers say yes and even attract skeptics
– Increase conversion rates with a powerful naming formula

This book isn’t just theory; these are the methods that transformed my business, and they’re so effective it’s almost like magic. Apply even one tactic from this book, and watch as your prospects turn eager, asking, “What do I need to do to move forward?” before you even make the ask.