The Tipping Point: How Little Things Can Make a Big Difference pdf, epub
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From the bestselling author of *The Bomber Mafia*, delve into Malcolm Gladwell’s groundbreaking debut and uncover the science behind viral trends in business, marketing, and human behavior.
*The Tipping Point* is that pivotal moment when an idea, trend, or social behavior reaches a threshold, tips over, and spreads rapidly. Just as one infected individual can trigger an outbreak of the flu, a small, well-targeted effort can ignite a fashion trend, boost the popularity of a new product, or reduce crime rates. In this widely celebrated bestseller, Malcolm Gladwell examines and brilliantly sheds light on the phenomenon of the tipping point, reshaping how people around the globe approach selling products and sharing ideas.
“A captivating page-turner about a compelling concept that should change how every thoughtful person views the world.” —Michael Lewis
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The three rules of epidemics include:
– **The Law of the Few**: Connectors, Mavens, and Salesmen
– **The Stickiness Factor**: Insights from *Sesame Street*, *Blue’s Clues*, and the concept of the educational virus
– **The Power of Context (Part One)**: Bernie Goetz and the rise and fall of crime in New York City
– **The Power of Context (Part Two)**: The significance of the magic number one hundred and fifty
– **Case Study**: Rumors, sneakers, and the impact of translation
– **Case Study**: Suicide, smoking, and the quest for the unsticky cigarette
– **Conclusion**: Focus, test, and believe
*The Tipping Point* is that pivotal moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads rapidly. Just as one infected individual can initiate a flu epidemic, a small, well-targeted effort can spark a fashion trend, increase the popularity of a new product, or lead to a decrease in crime rates. In this widely praised bestseller, Malcolm Gladwell delves into and expertly clarifies the tipping point phenomenon, reshaping how people around the globe think about marketing and the dissemination of ideas.
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