Communicating Designing and Consuming Authenticity and Narrative

Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy) pdf, epub, ebook

This volume is a compilation of research presented at the 19th International Conference on Research in Advertising (ICORIA), held in Bordeaux, France, in June 2021. Esteemed scholars from around the world share their expertise, contributing to cutting-edge advancements in advertising research. This volume is intended for an academic, professional, and student readership.

This volume is a comprehensive collection of research presented at the 19th International Conference on Research in Advertising (ICORIA), which took place in Bordeaux, France, in June 2021. The conference brought together renowned scholars, industry experts, and advertising professionals from across the globe, all contributing their latest insights and expertise. Each study in this volume advances current understanding of advertising, exploring a range of topics including consumer behavior, digital marketing strategies, branding, and the impact of new media on advertising effectiveness.

This compilation reflects ICORIA’s mission to bridge academic research and industry practice, offering valuable perspectives that benefit both scholars and practitioners. The carefully curated content addresses evolving trends and challenges within advertising, showcasing the latest methodologies and theories applied to real-world issues.

This volume is intended not only for an academic audience but also for professionals and students who seek to deepen their understanding of advertising research and stay informed about current trends and innovations. By offering a blend of theory and practical insights, this collection serves as a valuable resource for those looking to expand their knowledge in the dynamic field of advertising.